In this episode, Campaign’s editor Austyn Allison is joined by Facebook’s Liliane Assaf and Mansour Salameh to discuss the era of Discovery Commerce, where products find people in the digital landscape that has taken over the MENA region.

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Mashreq Bank's Suad Merchant explains how the bank's long-term brand approach is rolled out through meaningful campaigns, authentic storytelling, and finding the right balance between creativity and tech.

Mashreq Bank's Suad Merchant: Building a lasting brand

Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable.

Kris Fade: The Fade Fit brand story

SMC CEO Khalid Alkhudair discusses partnerships, diversified strategies, borderless branding, and heavy investments in talent, digital infrastructure, and sponsorships.

SMC: ‘Hitting a home run in the Kingdom’

Youmna Borghol, Head of Marketing Science at Snap, and Chris Solomi, Chief Digital Officer at OMG discuss the power of AR Lenses in driving active attention and brand outcomes.

Snap x OMG x Amplified Intelligence Research: Impact of AR on Attention, Outcomes, and Demand.

Sir Martin Sorrell, the Founder of WPP, and the Founder and Executive Chairman of S4 Capital, shares top tips for marketers and advice for young professionals taking their first steps in the realm of brand and marketing.

Sir Martin Sorrell: Top tips for marketeers, value of Athar Festival

The personal brand strategist, best-selling author, TEDx speaker and multi-award-winning entrepreneur spoke to Campaign Middle East editor Justin Harper for a podcast, to be published soon.

Everyone has a personal brand

Abdulla Alhammadi, Snap Inc’s Regional Business Lead for the KSA market delves into the strength of the KSA audience and the role Snapchat plays in Saudi culture. Talking to Campaign Middle East editor Justin Harper, he shares some insights and impressive figures on users in Saudi Arabia.

The role Snapchat plays in Saudi culture

Jennifer Fischer, chief innovation and growth officer MENA for the Publicis Groupe is a woman who lives and breathes creativity.

She joins Campaign Middle East’s podcast On The Record with editor Justin Harper to talk about stay ahead of the game through innovation, ‘integrated leadership’ and movies among other topics. And creativity of course.

Jennifer Fischer - Creativity champion

In the latest episode of our On The Record podcast, Campaign’s editor Justin Harper is joined by Mohammed Bouarib, who is part of the creative strategy team at Snap.

Snap’s AR Ramadan Mall

On The Record with Campaign Middle East offers a new look at – and listen to – the region’s media, marketing and advertising industry.

Up next

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by MMS’ Fouad Debouk to find out what makes Saudi Arabia a unique market for radio and radio advertising.

Listen to the trends: MMS’ Fouad Debouk on Saudi Arabia’s radio landscape

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by Global Legacy founder Abdulaziz Al-Roomi, an author and thought leader in the fields of leadership and HR, to talk about leadership and people in all shapes and sizes of business.

Leadership Focus: Abdulaziz Al-Roomi

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign‘s editor Austyn Allison is joined by Antoine Challita, head of consumer packaged goods and quick service restaurants at Snap. He tells us about Snap’s learnings from Ramadan 2022, about advances in e-commerce and augmented reality, and about how a Virtual Mall worked and when we will see similar experiences returned.

Return to togetherness

Richard is CEO and Founder of Augustus Media, an award-winning modern media company in the UAE and KSA, publishers of Lovin Dubai, Lovin Saudi, and Smash. He has worked in the media advertising space since 2006 at agencies in Ireland, England, and the UAE. He successfully built a regional Social Media department at Mindshare MENA before becoming the Managing Director of a creative technology start-up. In 2015 he launched Augustus, a ‘new media’ company, which was recognized as Best SME Company in the 2018 MENA EFFIE Awards. In 2019, they added ODEUM, a content studio.Richard is fascinated about changing media consumption habits, and passionate about creating effective brand communications through native advertising.-Support the show by dropping us a rating and review on Apple Podcast! 
﻿Music: “Daydream” by Ash. Available on Spotify, Apple Music & Anghami.
-Join the Tethr App, The world’s first online, peer-to-peer support community connecting men for open and honest conversations about life. https://www.tethr.men/
-Tune in daily & follow me @allysalama and @empathyalwaywins for more on the show's latest updates.-Show CreditsEmpathy Always Wins: The World's Exclusive Leadership & Mental Health Podcast. © Ally Salama 2020.

#47. Lessons on Mental Health & Empathy You Can't Ignore From The CEO of Dubai's #1 Media & Lifestyle Brand, Lovin' Dubai with Rich Fitzgerald

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand BÉIS, and Debra Chen, industry expert and host of the award-winning podcast The Great Fail. They discuss the key role the consumer plays in a brand’s product innovation and design, lessons learned for operating in an economic downturn and why founder Shay Mitchell’s luggage tutorial videos are so captivating.
Listen and subscribe to The Great Fail on Apple Podcasts or find it on Spotify. Hosted on Acast. See acast.com/privacy for more information.

Unpacking the Consumer Journey

Today, I speak with my colleague and friend, Scott Armstrong, the editor in chief of MENA's leading business magazine, ArabianBusiness.com.Scott brings more than 30 years of experience as a journalist, editor, and strategic communications consultant. He is convinced more than ever that quality content is king, both for the media and brands.----Click To join the conversation join the EMPWR Podcasting Network:🌍 On FB: https://www.facebook.com/groups/theempwrpodcastingnetwork🌍 On Linkedin: https://www.linkedin.com/groups/13903682----Support the show by dropping us a rating and review on Apple Podcast! ﻿Music: “Daydream” by Ash.Available on Spotify, Apple Music & Anghami.-Tune in daily & follow me @allysalama and @empathyalwaywins for more on the show's latest updates.-Show CreditsEmpathy Always Wins The World's Exclusive Leadership & Mental Health Podcast. © Ally Salama 2021.

#57. How Honesty & Authenticity are Winning Characteristics in Business with Arabian Business Editor in Chief, Scott Armstrong

On this episode of VaynerX's popular Marketing For The Now series, I focus on global insights with some of the worlds' top marketers. We'll focus on what we’re seeing around the globe with the “who’s who” of marketing in 15-minute 1:1 conversations with me!
Presenters on this episode:
Shell Brands International AG, CEO, Dean Aragon
CONBODY, CEO/Founder, Coss Marte
Green Monday Group, Founder, David Yeung
JetBlue Airways, Vice President Marketing, Elizabeth Windram
American Heart Association, EVP, Marketing and Communications, Katrina McGhee
NY Times Bestselling Author, 'Obstacle is the Way,' 'Stillness is the Key', Ryan Holiday
Guardian Direct CEO, Guardian Direct / Head of Digital to Consumer, Guardian Life, Eleana Cheng
--- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

Global Marketing Insights | Marketing For The Now Ep. 8

Top Stories Today:PIF initiates talks to acquire the kingdom's national carrier SaudiaApple is discussing using Google's divisive gemini to boost Iphone AINobu residences in Abu Dhabi set a new record for the emirate's priciest apartmentPopular YouTuber MrBeast strikes Amazon deal for competition reality showLive with Lorenzo Jooris CEO Of Creative Zone 
 

PIF initiates talks to acquire the kingdom's national carrier Saudia

Ce mardi 21 mai, la réinvention de la visioconférence grâce à une IA de Google a été abordée par Anthony Morel dans sa chronique Culture IA, dans l'émission Good Morning Business, présentée par Laure Closier, sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.

Culture IA : La visio se réinvente grâce à l'IA - 21/05

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