On The Record with Campaign Middle East offers a new look at – and listen to – the region’s media, marketing and advertising industry.

Mashreq Bank's Suad Merchant explains how the bank's long-term brand approach is rolled out through meaningful campaigns, authentic storytelling, and finding the right balance between creativity and tech.

Mashreq Bank's Suad Merchant: Building a lasting brand

Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable.

Kris Fade: The Fade Fit brand story

SMC CEO Khalid Alkhudair discusses partnerships, diversified strategies, borderless branding, and heavy investments in talent, digital infrastructure, and sponsorships.

SMC: ‘Hitting a home run in the Kingdom’

Youmna Borghol, Head of Marketing Science at Snap, and Chris Solomi, Chief Digital Officer at OMG discuss the power of AR Lenses in driving active attention and brand outcomes.

Snap x OMG x Amplified Intelligence Research: Impact of AR on Attention, Outcomes, and Demand.

Sir Martin Sorrell, the Founder of WPP, and the Founder and Executive Chairman of S4 Capital, shares top tips for marketers and advice for young professionals taking their first steps in the realm of brand and marketing.

Sir Martin Sorrell: Top tips for marketeers, value of Athar Festival

The personal brand strategist, best-selling author, TEDx speaker and multi-award-winning entrepreneur spoke to Campaign Middle East editor Justin Harper for a podcast, to be published soon.

Everyone has a personal brand

Abdulla Alhammadi, Snap Inc’s Regional Business Lead for the KSA market delves into the strength of the KSA audience and the role Snapchat plays in Saudi culture. Talking to Campaign Middle East editor Justin Harper, he shares some insights and impressive figures on users in Saudi Arabia.

The role Snapchat plays in Saudi culture

Jennifer Fischer, chief innovation and growth officer MENA for the Publicis Groupe is a woman who lives and breathes creativity.

She joins Campaign Middle East’s podcast On The Record with editor Justin Harper to talk about stay ahead of the game through innovation, ‘integrated leadership’ and movies among other topics. And creativity of course.

Jennifer Fischer - Creativity champion

In the latest episode of our On The Record podcast, Campaign’s editor Justin Harper is joined by Mohammed Bouarib, who is part of the creative strategy team at Snap.

Snap’s AR Ramadan Mall

Elda Choucair, CEO of Omnicom Media Group (MENA) speaks to Campaign Middle East's Sonia Majumder about her career journey. 

From helping others become better leaders to pushing personal boundaries through climbing mount Kilimanjaro, Elda Choucair tells us what’s helped her succeed and what advice would she give to the next generation of leaders.

Elda Choucair: Don't give up

Listen to our latest podcast featuring Scott Armstrong, the founder of Mentl, a platform which promotes mental health advocacy through podcasts, content, events, awards, research and conversations. He chats with Campaign Middle East editor about his own experiences, how he has grown Mentl as an entrepreneur and the importance of protecting your mental health in the sometimes-stressful creative and media sectors.

Protecting your mental health

Marian Brannelly, Global Director of Awards at Cannes Lions International Festival of Creativity,  gives Campaign Middle East editor Justin Harper the lowdown on winning strategies needed to succeed at Dubai Lynx.

How to win at Dubai Lynx

Campaign Middle East editor Justin Harper talks exclusively to Elie Habib, co-founder of Anghami, and Joe Kawkabani, CEO of OSN, about their exciting plans to share content.

Anghami and OSN heads tell Campaign Middle East about their merger

Leading social network Snap deep dives into the endless possibilities that AR presents for brands and marketers in this insightful podcast with Campaign Middle East and Rasha El Ghoussani, Head of Industry – Travel, Luxury and Tech at Snap.

The Power of Augmented Reality (AR)

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign's editor Justin Harper is joined by Meta’s Rana Bouri and Alain Mayni who will give valuable insights to help marketing teams.

Ad opportunities during the Ramadan period from Meta

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign's editor Austyn Allison is joined by MMS’s Richard Addington to understand how broadcasters are embracing web 3.0, the metaverse, NFTs and more.

The widening web: MMS’s Richard Addington talks web 3.0

In the latest episode of our ‘On The Record With Campaign Middle East’ podcast, Campaign's editor Austyn Allison is joined by Ithra’s creative director, Robert Frith, to talk about Tanween 2022, the kingdom's largest creativity platform for cross-cultural exchange & knowledge sharing in the creative industries, held at The King Abdulaziz Center for World Culture, Saudi Arabia.  Listen to learn more about Ithra's creativity season Tanween, and the value collaboration adds to creativity.

Culture of Creativity: Ithra’s creative director, Robert Frith, talks about its Tanween season, Saudi's largest creativity platform

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign's editor Austyn Allison is joined by MMS’ Fouad Debouk to find out what makes Saudi Arabia a unique market for radio and radio advertising.

Listen to the trends: MMS’ Fouad Debouk on Saudi Arabia’s radio landscape

In the latest episode of On The Record with Campaign Middle East, Austyn Allison is joined by Farimah Moeini from Snap and Sajad Bhojani from Azadea Group to discuss e-commerce. Guests discuss e-commerce’s role in an omnichannel media model, and social media’s role within that.

Funnel vision – the new shape of e-commerce

In this episode, Campaign’s editor Austyn Allison is joined by Snap’s Vish Badiani and Tactical’s Mike Khouri to discuss augmented reality and retail. The ubiquity of lenses and filters, the regional uptake of new technology, and the global pandemic has produced a perfect environment for AR to boom. Listen now to find out how to make the most of it.
Speakers:
AUSTYN ALLISON, editor of Campaign ME
MIKE KHOURI, managing director of Tactical
VISH BADIANI, creative strategy head at Snapchat MENA

AR you ready? Augmented reality and retail

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign's editor Austyn Allison is joined by Global Legacy founder Abdulaziz Al-Roomi, an author and thought leader in the fields of leadership and HR, to talk about leadership and people in all shapes and sizes of business.

Leadership Focus: Abdulaziz Al-Roomi

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign's editor Austyn Allison is joined by Antoine Challita, head of consumer packaged goods and quick service restaurants at Snap. He tells us about Snap's learnings from Ramadan 2022, about advances in e-commerce and augmented reality, and about how a Virtual Mall worked and when we will see similar experiences returned.

Return to togetherness: Snap's Antoine Challita discusses learnings from this year's Ramadan

A living laboratory: VMLY&R’s global CEO Jon Cook tells about staying relevant, breaking things and why trust trumps time sheets

Augmented Connections: AR x ART at Expo2020

In conversation with Malcolm Gladwell

Saudi on a small screen: mobile video in the Kingdom

Campaign's editor Austyn Allison is joined by MBC Media Solutions' head of client partnerships, Ryan El Hajjar, to discuss what Covid has done to people's consumption habits and what the future holds for broadcasters and brands.
Join us to hear how traditional channels such as linear TV are being amplified by new technology such as VOD and social media. Find out where people are consuming content, and what brands can do to get closer to their customers across channels.

E=MC2 – The Evolution of Media Consumption

In this episode, Campaign’s editor Austyn Allison is joined by Shayan Rahimi, head of e-commerce at Snap, and Stan Brunais, head of marketing at Ounass. They explain how brands can leverage shopping season, the most active and competitive selling quarter of the year with dates such as Yellow Friday, Black November and end-of-year festivities, and how brands are using Snap innovatively to create a seasonal experience beyond the discounts.

Marketing the Occasion: Social commerce at the busiest time of the year

In this episode, Campaign’s editor Austyn Allison is joined by Brand Integration Senior Manager at MMS, Rami Salame to explain how brands can work with media outlets to become not only part of the narrative but play a leading role. Good brand integration can drive stories forward and build product affinity, forging an emotional connection with audiences.

Highly placed: brand integration – how to do it right

In this episode, Campaign’s editor Austyn Allison is joined by Facebook's MENA head of marketing, Rana Bouri to discuss research by Facebook that looked at how customers in the holiday season follow patterns of shopping sentiments, in the frame of new technologies and how can marketers leverage these behaviours to maximise their marketing strategies.

Timeless trends: shopper insights for the festive season

In this episode, Campaign’s editor Austyn Allison is joined by Snapchat’s Abdulla Alhammadi to discuss how the kingdom is growing. They explore the reach and engagement of digital platforms and augmented reality in Saudi Arabia and how this market is responding to mobile, becoming one of the most dynamic in the region.

AR, engagement and opportunity: The growth of Saudi

In this episode, Campaign’s editor Austyn Allison is joined by Facebook’s Liliane Assaf and Mansour Salameh to discuss the era of Discovery Commerce, where products find people in the digital landscape that has taken over the MENA region.

Turn on Discovery Commerce: a guide for digital commerce

In this episode, Campaign’s editor Austyn Allison is joined by Snap’s Antoine Challita to discuss consumer packaged goods and how they use Snapchat and other media ahead of Ramadan, their busiest time of the year.

The complete package: CPG and social

In this episode, Campaign’s editor Austyn Allison is joined by Snap’s Hussein Freijeh to discuss the app, the business and Freijeh's leadership journey in 2020. Listen now to find out the good, the bad and the ugly of the year of the pandemic.

(Names and designations of all speakers)

AUSTYN ALLISON, editor of Campaign ME

Hussein Freijeh, regional director Snap Inc.

Lenses, lockdown and leadership: Snapchat’s year

Maximizing Impact: Unlocking the power of MMS’ digital

In the latest episode of our On The Record podcast, Campaign’s editor Justin Harper is joined by Joey Feghaly, Digital Growth & Media Specialist at MBC Media Solutions (MMS).

In this insightful podcast we talk about the future of CTV and the regional landscape where brands can capitalise on this growing market. From interactive features to personalised recommendations, we explore the cutting-edge advancements shaping online video streaming platforms today.

Campaign’s ‘On The Record’ Podcast – The future of Connected TV with MBC Media Solutions

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On The Record

Play and download On The Record by Campaign Middle East - and other episodes including Mashreq Bank's Suad Merchant: Building a lasting brand, Kris Fade: The Fade Fit brand story, SMC: ‘Hitting a home run in the Kingdom’...

Campaign Middle East · podcast · 2024 · 39 episodes