In this episode, Campaign’s editor Austyn Allison is joined by Brand Integration Senior Manager at MMS, Rami Salame to explain how brands can work with media outlets to become not only part of the narrative but play a leading role. Good brand integration can drive stories forward and build product affinity, forging an emotional connection with audiences.

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In the latest episode of our On The Record podcast, Campaign’s editor Justin Harper is joined by Mohammed Bouarib, who is part of the creative strategy team at Snap.

Snap’s AR Ramadan Mall

Elda Choucair, CEO of Omnicom Media Group (MENA) speaks to Campaign Middle East's Sonia Majumder about her career journey. 

From helping others become better leaders to pushing personal boundaries through climbing mount Kilimanjaro, Elda Choucair tells us what’s helped her succeed and what advice would she give to the next generation of leaders.

Elda Choucair: Don't give up

Listen to our latest podcast featuring Scott Armstrong, the founder of Mentl, a platform which promotes mental health advocacy through podcasts, content, events, awards, research and conversations. He chats with Campaign Middle East editor about his own experiences, how he has grown Mentl as an entrepreneur and the importance of protecting your mental health in the sometimes-stressful creative and media sectors.

Protecting your mental health

Marian Brannelly, Global Director of Awards at Cannes Lions International Festival of Creativity,  gives Campaign Middle East editor Justin Harper the lowdown on winning strategies needed to succeed at Dubai Lynx.

How to win at Dubai Lynx

Campaign Middle East editor Justin Harper talks exclusively to Elie Habib, co-founder of Anghami, and Joe Kawkabani, CEO of OSN, about their exciting plans to share content.

Anghami and OSN heads tell Campaign Middle East about their merger

Leading social network Snap deep dives into the endless possibilities that AR presents for brands and marketers in this insightful podcast with Campaign Middle East and Rasha El Ghoussani, Head of Industry – Travel, Luxury and Tech at Snap.

The Power of Augmented Reality (AR)

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign's editor Justin Harper is joined by Meta’s Rana Bouri and Alain Mayni who will give valuable insights to help marketing teams.

Ad opportunities during the Ramadan period from Meta

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign's editor Austyn Allison is joined by MMS’s Richard Addington to understand how broadcasters are embracing web 3.0, the metaverse, NFTs and more.

The widening web: MMS’s Richard Addington talks web 3.0

In the latest episode of our ‘On The Record With Campaign Middle East’ podcast, Campaign's editor Austyn Allison is joined by Ithra’s creative director, Robert Frith, to talk about Tanween 2022, the kingdom's largest creativity platform for cross-cultural exchange & knowledge sharing in the creative industries, held at The King Abdulaziz Center for World Culture, Saudi Arabia.  Listen to learn more about Ithra's creativity season Tanween, and the value collaboration adds to creativity.

Culture of Creativity: Ithra’s creative director, Robert Frith, talks about its Tanween season, Saudi's largest creativity platform

On The Record with Campaign Middle East offers a new look at – and listen to – the region’s media, marketing and advertising industry.

Up next

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by MMS’ Fouad Debouk to find out what makes Saudi Arabia a unique market for radio and radio advertising.

Listen to the trends: MMS’ Fouad Debouk on Saudi Arabia’s radio landscape

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by Global Legacy founder Abdulaziz Al-Roomi, an author and thought leader in the fields of leadership and HR, to talk about leadership and people in all shapes and sizes of business.

Leadership Focus: Abdulaziz Al-Roomi

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign‘s editor Austyn Allison is joined by Antoine Challita, head of consumer packaged goods and quick service restaurants at Snap. He tells us about Snap’s learnings from Ramadan 2022, about advances in e-commerce and augmented reality, and about how a Virtual Mall worked and when we will see similar experiences returned.

Return to togetherness

Richard is CEO and Founder of Augustus Media, an award-winning modern media company in the UAE and KSA, publishers of Lovin Dubai, Lovin Saudi, and Smash. He has worked in the media advertising space since 2006 at agencies in Ireland, England, and the UAE. He successfully built a regional Social Media department at Mindshare MENA before becoming the Managing Director of a creative technology start-up. In 2015 he launched Augustus, a ‘new media’ company, which was recognized as Best SME Company in the 2018 MENA EFFIE Awards. In 2019, they added ODEUM, a content studio.Richard is fascinated about changing media consumption habits, and passionate about creating effective brand communications through native advertising.-Support the show by dropping us a rating and review on Apple Podcast! 
﻿Music: “Daydream” by Ash. Available on Spotify, Apple Music & Anghami.
-Join the Tethr App, The world’s first online, peer-to-peer support community connecting men for open and honest conversations about life. https://www.tethr.men/
-Tune in daily & follow me @allysalama and @empathyalwaywins for more on the show's latest updates.-Show CreditsEmpathy Always Wins: The World's Exclusive Leadership & Mental Health Podcast. © Ally Salama 2020.

#47. Lessons on Mental Health & Empathy You Can't Ignore From The CEO of Dubai's #1 Media & Lifestyle Brand, Lovin' Dubai with Rich Fitzgerald

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand BÉIS, and Debra Chen, industry expert and host of the award-winning podcast The Great Fail. They discuss the key role the consumer plays in a brand’s product innovation and design, lessons learned for operating in an economic downturn and why founder Shay Mitchell’s luggage tutorial videos are so captivating.
Listen and subscribe to The Great Fail on Apple Podcasts or find it on Spotify. Hosted on Acast. See acast.com/privacy for more information.

Unpacking the Consumer Journey

Today, I speak with my colleague and friend, Scott Armstrong, the editor in chief of MENA's leading business magazine, ArabianBusiness.com.Scott brings more than 30 years of experience as a journalist, editor, and strategic communications consultant. He is convinced more than ever that quality content is king, both for the media and brands.----Click To join the conversation join the EMPWR Podcasting Network:🌍 On FB: https://www.facebook.com/groups/theempwrpodcastingnetwork🌍 On Linkedin: https://www.linkedin.com/groups/13903682----Support the show by dropping us a rating and review on Apple Podcast! ﻿Music: “Daydream” by Ash.Available on Spotify, Apple Music & Anghami.-Tune in daily & follow me @allysalama and @empathyalwaywins for more on the show's latest updates.-Show CreditsEmpathy Always Wins The World's Exclusive Leadership & Mental Health Podcast. © Ally Salama 2021.

#57. How Honesty & Authenticity are Winning Characteristics in Business with Arabian Business Editor in Chief, Scott Armstrong

On this episode of VaynerX's popular Marketing For The Now series, I focus on global insights with some of the worlds' top marketers. We'll focus on what we’re seeing around the globe with the “who’s who” of marketing in 15-minute 1:1 conversations with me!
Presenters on this episode:
Shell Brands International AG, CEO, Dean Aragon
CONBODY, CEO/Founder, Coss Marte
Green Monday Group, Founder, David Yeung
JetBlue Airways, Vice President Marketing, Elizabeth Windram
American Heart Association, EVP, Marketing and Communications, Katrina McGhee
NY Times Bestselling Author, 'Obstacle is the Way,' 'Stillness is the Key', Ryan Holiday
Guardian Direct CEO, Guardian Direct / Head of Digital to Consumer, Guardian Life, Eleana Cheng

Global Marketing Insights | Marketing For The Now Ep. 8

In this special episode, we are joined by lead editor of HR Daily Advisor, Bianca Herron, to premiere her latest show, A Seat at the Table (launching in December 2021). Bianca shares her recent conversation with Kerry Unflat, Chief People Officer at Zipari, the company behind the first and only Consumer Experience Platform built specifically for health insurance. Listen as they discuss ways that HR leaders can rework their company culture to encourage diversity and establish a culture of belonging.

HR Works Podcast 168: An Army of People to Help You Change (A Seat at the Table preview)

I'm joined on this episode by Ali Shihabi. Ali is a businessman, an investor, a scholar, a writer, and a pundit. A few years ago, Ali left the management of his company, Rasmala Investment Bank, to focus on his passion for writing and commentary. Ali has published two books — Arabian War Games and The Saudi Kingdom — and also writes for outlets like The New York Times, The Atlantic and Foreign Policy.We dig into his life's pivots, from being at the center of one of the biggest reshuffles in the Saudi banking sector, to becoming an entrepreneur, and how he views the region against the world at large.We'll have a bonus episode with Ali for our members out next week. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ali Shihabi

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